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CRM Evaluation Center
Nov 24, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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| 2. |
AT&T Has a Thing for Media ( Pages)
by A. Turner
Aug 7, 2000
Abstract : In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s premiere end-to-end digital media platform with the goal to serve 10 million simultaneous streaming media internet users.
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Real Media Goes To Market ( Pages)
by D. Geller
Feb 25, 2000
Abstract : Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.
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Enlightened Self-interest Launches CRM Information Source ( Pages)
by D. Geller
May 3, 2000
Abstract : Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products covering the use of technology to create personalized, one-to-one relationships.
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Applying the Power of Social Networks to Customer Relationship Management ( Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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Can the Market Sustain a Stand-Alone EMM? ( Pages)
by Kevin Ramesan
May 6, 2004
Abstract : The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.
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| 7. |
SAP Industry Solutions for Mid-market Companies ( Pages)
by Olin Thompson and P.J. Jakovljevic
May 25, 2006
Abstract : For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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| 8. |
Who’s That Knocking On Your Web? ( Pages)
by D. Geller
Apr 25, 2000
Abstract : Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.
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| 9. |
E-learning Course Design ( Pages)
by Don McIntosh, Ph.D
Feb 23, 2006
Abstract : This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.
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| 10. |
The Birds, the B's and the Web ( Pages)
by D. Geller
Feb 16, 2000
Abstract : The Internet wing of media giant NBC purchased small business portal AllBusiness.com
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